Watch it right here Monday at 5PM ET

Samsung is the 800-pound gorilla of CES, a worldwide electronics big that produces cell units, TVs and residential theater merchandise and kitchen home equipment — simply to call just a few. It is historically used CES to remind the world that it is a main competitor in all these arenas, whereas providing a peek behind the scenes of some extra cutting-edge tech.

In 2024, as an illustration, Samsung’s CES press convention lined all the standard iterative updates — new TVs, new projectors, new soundbars — but additionally supplied up some genuinely futuristic product first seems to be as nicely. And whereas we can’t see the transparent MicroLED screens on the native Finest Purchase anytime quickly, you’ll be able to already purchase the Music Frame speaker that was first proven off at CES 2024. However it’s the Ballie robot, a two-time CES veteran, that we’re most hoping will make a return look — ideally with a real-world launch date this time.

What to anticipate on the Samsung CES 2025 press convention

Or maybe Ballie will likely be extra autonomous this time round. That may higher match the “AI for All: On a regular basis, In all places” theme that the corporate has introduced for its presentation in Las Vegas. (If that sounds acquainted, that is as a result of it is practically equivalent to the CES 2024 theme.) The Korea-based big has already posted a number of weeks value of early CES bulletins in its online newsroom, touting AI-enhanced fridges and home equipment with built-in screens. However there’s non-AI stuff, too: Samsung has preannounced a 27-inch QD-OLED gaming monitor, and the corporate is teaming up with Google (!) to ship Eclipsa, a brand new 3D audio know-how that’s apparently aiming to be a substitute for Dolby Atmos and DTS.

There are two stuff you should not count on to see in Vegas from Samsung. The primary is the presumed Galaxy S25 smartphone line. If it follows its current scheduling, Samsung will doubtless slate that unveiling for the second half of January, when it’ll have the tech information highlight to itself. (Final 12 months it was a January 17 occasion, which was introduced on January 11.)

The second is an on-stage look from director Michael Bay. His 2014 mid-presser walk-off continues to be the stuff of CES legend, and the form of factor Samsung’s media staff will little question guarantee by no means occurs once more.

Samsung’s CES 2025 livestream

You possibly can watch the Samsung CES press convention because it occurs right here. The feed will begin Monday, January 6 at 5:00PM ET. (We’ll add the embed as soon as it turns into out there.)